About UsEST: 1993 Established in 1993, George Maroun saw a thriving market that was lacking variety, service and continuity of supply. Starting with a joint venture with Excel in Malaysia, he saw they had no market share in Australia, though they were very well established in the Asian and European markets. With a commitment to product quality, Excel soon enjoyed a very healthy market share consisting mainly in the retail and generic retail area, with a small portion of the duplication industry. In the ensuing years Excel (Australia) Pty. Ltd. Took a very bold decision to cease importing tape stock from overseas and start producing here in Australia. With this type of vision in place Excel (Australia) Pty. Ltd. Has now a varied market share, including retail, wholesale and professional. Excel (Australia) Pty. Ltd. Enjoys a very unique positioning in the Visual Media industry. As a result Excel (Australia) Pty. Ltd. has been able to forge some significant partnering alliances in the market place giving Excel (Australia) Pty. Ltd. and its partners a broader market base.
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